Black Friday 2024 is live, and both Brooks and On are offering discounts on popular walking and running shoes. However, for shoppers prioritizing long-term value and consistent performance, Brooks emerges as the smarter buy. This assessment comes from rigorous testing by Women’s Health and Men’s Health editors, including experienced fitness professionals who rely on these shoes daily.
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Why Brooks Wins on Value
Brooks’ Black Friday discounts focus on its top-rated, bestselling models — styles that consistently receive awards and high marks in fitness publications. In contrast, On’s deals largely apply to older collections that haven’t gained the same traction with industry experts.
Specifically, the Brooks Adrenaline GTS 24 is currently $30 off, making it an exceptional deal given its recent win at the 2024 Women’s Health Fitness Awards. As one editor noted, this shoe delivers “firm-yet-cozy” cushioning, providing pain-free comfort for over 40 walking miles and 15 running miles. Brooks also provides a wider range of sizes and widths, making it more accessible to diverse foot shapes.
The Ghost 17: Another Smart Pick
The Brooks Ghost 17 is also heavily discounted (29% off on Amazon), translating to $40 savings. Though it’s the previous generation, it retains much of the cushioning and reliability of its newer counterpart. Fitness professionals confirm its durability and consistency, even after 100+ miles.
On’s Deal: A Trade-Off Between Price and Performance
On does offer a steep 40% discount on the CloudEclipse, bringing the price down to $105. While this seems attractive, the shoe’s ultra-thick cushioning can feel unstable for some walkers. Moreover, durability concerns mean you may need to replace them sooner.
The Bottom Line
The best Black Friday deal depends on individual needs. If you want a shoe that will hold up and keep you comfortable for miles, Brooks offers more value in the long run. If you’re willing to experiment with a highly cushioned option, On’s discount might be worth considering. Regardless, these sales present worthwhile opportunities for fitness enthusiasts.
