Hershey’s latest limited-edition Reese’s offering, the Unwrapped Mini Hearts, has quickly become a standout seasonal product. After a scramble to locate them in stores, several Kitchn editors unanimously declared them superior to the standard Reese’s cup.
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The Hype is Real
The Unwrapped Mini Hearts are hitting shelves ahead of Valentine’s Day, packaged in resealable 7.6-ounce pouches available at major retailers like Walmart and Target. Unlike standard Reese’s shapes, these candies are bite-sized hearts, bridging the gap between traditional minis and the previously released Unwrapped Minis (pumpkins and trees).
Taste Test: A Sweet Spot
The hearts maintain the classic Reese’s flavor profile—a blend of sweet peanut butter and creamy milk chocolate. Editors noted a slightly altered chocolate-to-peanut butter ratio of 2:1, leaning more heavily on chocolate than some PB devotees might prefer. Despite this, the consensus was overwhelmingly positive. One editor described them as “absolutely delicious” while another called them “balanced,” and the bag was reportedly devoured within hours.
Why This Matters
Hershey’s seasonal releases consistently drive excitement, but the Unwrapped Mini Hearts stand out due to their unique shape and reported ease of consumption. This launch highlights a broader trend: limited-edition candies generate buzz, and novelty shapes (like hearts, pumpkins, or trees) tap into consumer interest in seasonal treats. The fact that editors had to search multiple stores to find them demonstrates the demand created by scarcity.
“The cuteness factor and enjoyable taste make these the cutest little Valentine’s Day gift.”
Where to Buy
The Reese’s Unwrapped Mini Hearts are currently available for $4.97 per 7.6-ounce bag at Walmart.
In conclusion, the Reese’s Unwrapped Mini Hearts are a fun, tasty, and highly sought-after seasonal treat. The hype is justified, and if you can find them, they’re worth the effort.
