The holiday season is notorious for frantic last-minute shopping, and new data reveals the one item shoppers scramble for most on Christmas Eve: eggnog. According to a report from Instacart based on 2024 purchasing trends, this creamy, spiced beverage sees a massive surge in demand as families prepare for Christmas Day gatherings.
Зміст
Why Eggnog? A Holiday Tradition
While tastes vary, eggnog has solidified its place as a seasonal staple. Many feel it’s an essential addition to the Christmas table, even if not everyone enjoys it personally. The demand is especially strong in New England, where the tradition runs deep.
Regional Spike in Demand
Instacart’s data shows that eggnog orders spiked by an astounding 1244% on Christmas Eve. New Hampshire led the way with a 100% increase, followed by Vermont (91%) and Maine (76%). Wyoming and Oregon tied for fourth, both up by 67%. These numbers illustrate how deeply ingrained eggnog is in the regional holiday customs.
Beyond the Store: Homemade Options
If you’re late to the game, grabbing a bottle at the store is the easiest solution. But for those with time, homemade eggnog is a viable option. Adding a splash of bourbon can easily elevate it into a festive cocktail.
Leftover Eggnog? Don’t Waste It
For those with extra eggnog after the holiday, there are plenty of ways to repurpose it. From frothy eggnog lattes to make-ahead French toast casseroles and even eggnog pancakes, the possibilities are endless.
“Eggnog is one of those holiday staples that is deeply associated with Christmas time, and also surprisingly polarizing,” says Alex Orellana, Instacart’s trends analyst. “It’s fascinating to see how much enthusiasm builds around it each December, especially in New England, where the tradition clearly runs deep.”
The surge in eggnog sales underscores the powerful connection between food and holiday traditions. Whether you love it or hate it, eggnog remains a last-minute must-buy for many families preparing for Christmas.
