Kim Kardashian is expanding her business empire yet again, this time by trademarking her eldest daughter North West’s name for a planned line of toys, dolls, and games. This move signals a calculated effort to leverage North’s growing public persona into a commercial venture, echoing the strategies used to build the Kardashian brand itself.
Trademark Filing Details
Documents filed with the U.S. Patent and Trademark Office reveal that Kardashian intends to market North West’s name on a variety of children’s products, including:
– Dolls
– Toys
– Play-sets
– Puzzles
– Party games
– Puppets
The filing suggests a deliberate plan to capitalize on North’s existing recognition and edgy image. She has already collaborated with her father Kanye West in music, so expanding into toys is a natural step for the Kardashian family.
Why This Matters
This trademark isn’t just about toys; it’s about brand extension. Kardashian has successfully monetized nearly every aspect of her life, from beauty products to reality television. By trademarking North’s name, she secures exclusive rights to profit from a growing market that values celebrity endorsements and recognizable brands.
The move also raises questions about the commercialization of children’s identities. While celebrity children have always been in the public eye, proactively trademarking a child’s name for commercial use is a more aggressive step. This sets a precedent for other high-profile parents and could influence how children are treated as potential revenue streams.
Family Context
Kim Kardashian shares four children with her ex-husband Kanye West: North (born 2013), Saint (born 2015), Chicago (born 2018), and Psalm (born 2019). Kanye West is now married to Bianca Censori, who serves as a stepmother to the children.
Ultimately, this trademark filing is a clear indicator of how deeply intertwined the Kardashian brand is with business, even extending into the personal lives of its youngest members. The strategy is simple: turn recognition into revenue, and North West is the latest asset in that equation.
